Reflections

Journal

Reflections and insights from the Jie Xu team during the creative process. Each entry is a journey inward.

2024 · Spring Equinox

On the Art of Negative Space

We often say "less is more," but truly practicing it is difficult. In designing Jie Xu, we kept removing until every element had a reason to exist. Negative space isn't emptiness — it's breathing room for the soul.

2024 · Grain Buds

Walking with the Seasons

While developing the seasonal calendar feature, we revisited the ancient text on the 72 pentads. The ancients' meticulous observation of nature is astonishing. Every five days marks a pentad, seventy-two in a year, each with its corresponding natural phenomenon. This refined awareness is what we hope to convey through Jie Xu.

2024 · Autumnal Equinox

The Art of Balance

On the Autumnal Equinox, day and night are equal. We wondered: shouldn't a good product achieve this kind of balance too — function and beauty, tradition and modernity, restraint and expression. Neither leaning nor falling, just right.